Meet Jazmine Rogers, The Sustainable Baddie Who Has Hope for The Fashion Industry

Welcome to Favorite Follow, a series highlighting ishonest's favorite creators and the stories behind some of their most memorable content.

For Rogers, making the move was a drastic change and almost a culture shock — as many NYC transplants, myself included, experience — but she mentions that, ultimately, the high spirits of the city were something she’s been longing for.

“I feel like going in, I knew that the culture was going to be very different, so I was really anticipating that and really excited for that,” she says while sipping on a matcha latte. “I knew that the energy here was going to be high but I didn't realize what that look like. I feel like New York is full of simultaneous highs and lows, like you can have both your best and worst moments all at the same time. I feel that’s happened to me plenty of times already. Whereas in San Diego, it’s pretty neutral 24/7, which is nice but I feel like I’m a pretty high-energy person. It’s nice to have a city that finally matches that.”

Rogers, the internet’s favorite “sustainable baddie,” first garnered attention during the summer of 2020, where tensions were high during the first few months of COVID lockdowns and the height of the Black Lives Matter movement. While online, there was a push to support Black-owned businesses and creators, and as a Black and Mexican content creator, Rogers happened to be a part of that.

“It was kind of weird for me because I had been doing what I was doing for like five or six years before. Because of the Black Lives Matter movement that was happening in 2020, for example, people began to highlight Black and brown voices in the industry and I was one of those people that was brought to the forefront,” she says. “It was great to have my voice heard but it’s still kind of uncomfortable, because it’s like, ‘Oh, it took ‘Black Death’ in order for people to finally start listening to me and I still struggle with that to this day.”

Ahead, Jazmine Rogers, aka @ThatCurlyTop, spoke with ishonest about her thoughts on sustainability, being a content creator, and more.

On Having Eco-Friendly Habits

“I wasn't consciously aware of the eco-friendly habits I had until college, but because I grew up in a low-income household, there were a lot of inherently sustainable things I was doing anyway. I was thrifting, mending my clothes, and hardly ever shopping but it wasn’t until later in my journey that I realized, ‘Oh, I was actually being sustainable for a majority of my life and I didn’t even know it.’

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