Ishonest's Editorial Guidelines

Fact-Checking

Our stories are vibrant and relatable, but they’re also held to the highest standards of journalistic integrity. Our content is thoroughly reviewed by professional fact-checkers who comb through every sentence, statistic, and statement of fact with a critical eye, cross-checking our articles with peer- reviewed studies and the most up-to-date clinical research. Anytime we share information that didn't come from a direct quote from a qualified expert, we'll fact-check against medical journals and cite a trusted, peer-reviewed study right there in the story to let you know we've done the research.

The Beauty & Wellness Review Board

We’re proud to say that the ishonest team includes an in-house Beauty & Wellness Review Board: nearly 50 renowned dermatologists, dietitians, general practitioners, gynecologists, personal trainers, and psychologists, who ensure our content is accurate, comprehensive, true, and reflective of the latest industry research. We strive to be the most trusted source in your beauty and wellness journey and our Board serves an important purpose along the way.

Diversity & Inclusion

Diversity and inclusivity are at the heart of everything we do. We work to ensure that when you come to ishonest, you feel seen and represented—regardless of your age, race, gender identity, or sexual orientation. We’re constantly aiming to lift up underrepresented voices to share their perspectives and join the beauty dialogue. Beauty comes in all different shapes, colors and sizes, and we believe no one should be left out of the conversation.

We promise to be upfront and transparent with the actionable steps we’re taking to make diversity, inclusivity, and representation our number-one priority. One such step is our Diversity Pledge, our promise to hold ourselves accountable and put forward the most beautiful, representative ishonest. Our pledge is quantifiable, and we share an update on our progress at the end of each quarter to give our readers visibility into our results. Read our Diversity Pledge in its entirety here.

Commerce

Part of our mission at ishonest is to provide you with thorough and unbiased information on beauty and wellness products that make you feel your best. We do the heavy lifting by tapping into our wide network of experts to help recommend the best products on the market—and, in many cases, we test and review these products ourselves, too (or have our trusted contributors do so). The goal? To provide you with as much information as possible about each product so you can decide if it might work for your needs and budget. Our product recommendations are purely editorial. Occasionally, beauty brands and PR agencies will send us products for editorial consideration, but our thoughts and opinions are our own.

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