Long gone are the days when choosing earth-friendly beauty products meant sacrificing effectivenessâ€”or curb appeal, for that matter. Now, plant-based products donâ€™t just compete with the rest of the marketâ€”theyâ€™re coveted and often even more effective, thanks to superfood ingredients that do wonders for our complexions, as well as fewer chemicals, which can be drying and cause wear on skin. Case in point: Chic, eco-friendly brands like Sunday Riley, May Lindstrom, and Ilia haven't earned their cult following for nothing.
But now that going green is hotter than ever, itâ€™s important to be wary of products that appear to be good for the planet but actually arenâ€™t. For example, did you know that the term â€œnaturalâ€ is completely unregulated by the FDA? Any company can stamp the word on a label, even if the product in question is chock-full of synthetic chemicalsâ€”not to mention that ingredients like petroleum, while potentially harmful, are technically natural. Feeling outraged or overwhelmed? Not to worry! With a little bit of know-how, itâ€™s not at all difficult to discern the difference between a truly natural product from one that just claims to be.
While the term isnâ€™t regulated at all, not all products with the word â€œnaturalâ€ on their labels are frauds. Your best bet is to study the ingredients. Remember that ingredients are listed from highest percentage to lowest, so aim to pick a product where synthetic ingredients are mainly at the bottom of the list, if included at all.
Hereâ€™s where it gets a little confusing: The scientific names of some naturally occurring ingredients might sound synthetic. Sodium chloride is just sea salt, for example, and citric acid is a compound found in lemons and other citrus fruits. Not to fearâ€”youâ€™ll begin to recognize these with practice. Plus, as youâ€™ll find out, there are other ways to ensure your product is green.
This termâ€”which means that ingredients are organically farmedâ€”is regulated by the FDA, but hereâ€™s the hitch: A product only has to contain a certain percentage of organic matter to declare â€œmade with organic ingredientsâ€ on its label. (This amount varies from state to stateâ€”in California, for example, itâ€™s 70%.) Spotting a USDA Organic seal is ideal since that means the product contains at least 95% organic ingredients.
Plant-Based or Synthetic-Free
Theoretically, a product labeled as "synthetic-free" contains no man-made ingredients to speak ofâ€”itâ€™s 100% made of naturally occurring elements or compounds. The term "plant-based" might be a little more flexible but generally indicates that the product is made with botanical ingredients. Both terms are unregulated. Still, just know that a product can be synthetic-free and not organic, and vice-versa, in the same way that kale isnâ€™t always organic.
Another thing to note is that in 2013, Europe banned animal testing on all cosmetics manufactured and sold in the region. Some states in the U.S. have begun to make similar initiativesâ€”but all cosmetic companies that sell in China are required to test on animals, according to the countryâ€™s laws, which means that a lot of major brands still test. Again, Google is your friend in this case.
A product labeled â€œveganâ€ contains no animal products or byproducts whatsoever. But much like someone who follows a vegan diet can eat Doritos (because no, thatâ€™s not real cheese), a vegan beauty product could very well be laden with synthetic chemicals, as long as no animals were harmed in the process. Not to belabor the point, but weâ€™ll say it one last time: Read that ingredient list!
United States Department of Agriculture, Agricultural Marketing Service. Organic labeling standards.
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