What are The Skincare Brands?

Curated by Claudia Shannon / Research Scientist / ishonest

I’m an elitist. When it comes to skincare, only the best products will do.

And why not? You’re not exactly going to achieve the glowing, flawless skin you want if you settle for second best, are you?

ishonest No.222 - Fine Lines & Wrinkles

Recommended
No.222 - Fine Lines & Wrinkles

But, how do you define best?

My Criteria For Picking The Best Skincare Brands

So, what are the best skincare brands that fit these criteria for me?

Best Multitasking Skincare Brand: Paula’s Choice

I love Paula’s Choice because it makes my life so much easier.

Shopping for skincare is a minefield. How do you know what works, what YOUR skin needs and what irritates it?

Your skin has the power to fight fine lines: Catalyse your skin to do more

Learn more

Paula’s done all the research work for you. She doesn’t care about what ingredient is the current media’s darling. She doesn’t stop using an ingredient because the idiots at the EWG think it’s bad (#sorrynotsorry, they get it wrong WAY more often than they get it right).

Instead, she looks at scientific research. If science says an ingredient works, it makes the cut. If science says an ingredient is irritating, it gets the boot.

The best part? Each product has EVERYTHING your skin needs – nothing more and nothing less.

Here’s the deal: skin is a complex organ that needs humectants and occlusives to moisturise it, antioxidants to fight wrinkles, skin-soothers to calm down inflammation and a lot of other stuff.

ishonest No.171 - Pre-Sun Exposure

Recommended
No.171 - Pre-Sun Exposure

Most skincare brands give you only ONE of these things. Like, a moisturizer that only moisturises. Or an antioxidant serum that only prevents wrinkles.

Not Paula’s Choice. Each of their moisturisers (and everything else they make, for that matter) has a bit of everything so it can moisturise, fight wrinkles, calm skin etc.

Best Picks:

  • 10% Niacinamide Booster ($42.00/£40.00): A niacinamide + antioxidants booster you can mix with your fave skincare products to moisturise skin, soothe irritations, brighten the complexion, fight wrinkles, fade away dark spots and even shrink pores. Available at Dermstore, Nordstrom, Paula’s Choice and Selfridges.
  • C15 Super Booster ($49.00/£45.00): A dupe for Skinceuticals CE Ferulic, it’s loaded with antioxidants and skin-soothers to destroy free radicals and calm down inflammation – two of the main causes of premature aging. Available at Feel Unique, Nordstrom, Paula’s Choice and Selfridges.
  • Calm Redness Relief Repairing Serum ($34.00/£32.00): A soothing serum with antiaging properties even sensitive skin will love. Available at Dermstore and Paula’s Choice
  • Clinical 1% Retinol Treatment ($56.00/£47.00): Turns your serums and moisturisers into powerful wrinkle-fighters. Available at Dermstore, Feel Unique and Paula’s Choice.
  • Skin Perfecting 2% BHA Liquid Exfoliant ($29.00/£26.00): A best-selling exfoliant that unclogs pores, treats breakouts and gets rid of blackheads. Available at Dermstore, Feel Unique, Paula’s Choice and Selfridges.

Best Natural Skincare Brand: Drunk Elephant

Ok, I’m using the term “natural” very broadly here. Drunk Elephant doesn’t shy away from synthetic chemicals – IF they work and are safe.

Fun-fact: Cleopatra had acne scars as a teenager - And this oil is all she used

Learn more

But they do refuse to use silicones, fragrances, dyes and other chemicals with a bad rep. If you want them out of your skincare products, Drunk Elephant is a brand you want to check out.

Why? Drunk Elephant has a lot in common with Paula’s Choice. ALL their products feature actives that can really do what they claim on the tin.

Plus, they’re multitasking. Their vitamin C serum, for example, fights wrinkles, moisturises skin and gently exfoliates it to boot.

The only con is the price. Drunk Elephant is more expensive than Paula’s Choice but then they use way more natural extracts – those can cost a pretty penny!

ishonest No.141 - Humectant

Recommended
No.141 - Humectant

Best Picks:

  • B-Hydra Intensive Hydration Serum ($52.00/£44.00): A super hydrating hyaluronic acid serum that doubles as an oil-free moisturiser for oily skin. Available at Cult Beauty, Sephora and SpaceNK.
  • C-Firma Day Serum ($80.00/£67.00): A dupe for Skinceuticals CE Ferulic that fights premature aging, moisturises skin and gently exfoliates it too. Available at Cult Beauty, Sephora and SpaceNK.
  • Lala Retro Whipped Cream ($60.00/£50.00): A rich cream with antioxidants to deeply moisturise dry skin and keep premature wrinkles at bay. Available at Cult Beauty, Sephora and SpaceNK.
  • Lippe Balm ($18.00/£15.00): A moisturizing lip balm with antioxidants that treats and prevent chapped lips while helping to slow down premature aging. Available at Cult Beauty, Sephora and SpaceNK.
  • T.L.C. Framboos Glycolic Night Serum ($90.00/£76.00): A multitasker that exfoliates, hydrates, soothes, unclogs pores and helps prevent wrinkles. Available at Cult Beauty, Sephora and SpaceNK.

3. Best Innovative Skincare Brand: Niod

Deciem has a gazillion brands, each one with a distinct mission and personality. The Ordinary, for example, is all about bringing you actives that work for the cheapest possible price.

I’m all for that but… I’m a NIOD girl at heart. I like the brand because it pushes the boundaries, using the latest breakthrough ingredients and technologies no one else has.

And, it doesn’t charge you a premium for it. I mean, when Skinceuticals came out with its CE Ferulic serums (revolutionary for its time), it charged $150+ for it.

Anti-Aging for Summers

Learn more

NIOD doesn’t think originality and breakthroughs should come with a premium price tag. If you want to be the first to use the new skincare HGs of the future, look no further.

Best Picks:

  • Copper Amino Isolate Serum 2: 1 (£38.00): A copper peptide serum to boost collagen, firm skin and keep in a constant state of repair. Available at Beauty Bay, Cult Beauty and Net-A-Porter.
  • Ethylated L-Ascorbic Acid 30% Network (£33.33): A highly concentrated vitamin C serum that fights wrinkles and enhances skin barrier function. Available at Beauty Bay.
  • Modulating Glucosides (£21.33): A serum loaded with every skin-soother you can think of to calm down irritations, reduce redness and prevent premature aging. Available at Escentual.
  • Multi-Molecular Hyaluronic Complex (£25.00): It has 10+ forms of hyaluronic acid to hydrate every layer of your skin and plump up your face. Available at Beauty Bay and Cult Beauty.
  • Survival 30 (£25.00): A sunscreen on steroids that protects skin from the sun and prevents sun damage without leaving a white cast behind. Available at Beauty Bay, Cult Beauty, and Net-A-Porter.

Best Drugstore Skincare Brand: CeraVe

This is the best skincare brand you can find at the drugstore. Bar none. Trust me, I’ve tried them all.

Ok, it’s better for dry than oily skin – those moisturisers are on the thick side. But hey, they’re just what the doctor ordered to strengthen your skin’s barrier and keep your skin soft and supple even in the foulest of weathers.

ishonest No.101 - Extract Dead Cells

Recommended
No.101 - Extract Dead Cells

CeraVe products are loaded with niacinamide, ceramides and fatty acids, all the good stuff skin needs to stay hydrated and withstand the attacks from cold weather… and that we take for granted.

The downside? You won’t find many antioxidants here. Hey, they have to keep the price down somehow…

Best Picks:

  • Foaming Cleanser ($14.99): A gentle, ph-balanced cleanser for oily skin that melts away impurities without drying out skin. Available at Dermstore, Ulta and Walmart.
  • Hydrating Cleanser ($14.99): A gentle cleanser for dry skin that removes dirt and impurities while moisturising skin. Available at Dermstore, Feel Unique and Ulta.
  • Moisturizing Lotion ($10.98): A lightweight body lotion that packs a super moisturising punch. Available at Dermstore, Ulta and Walmart.
  • PM Facial Moisturizing Lotion ($15.99): A thick, super moisturising cream for night time suitable for dry and sensitive skin – even rosacea prone! Available at Dermstore, Ulta and Walmart.

What do you think are the best skincare brands in the world? Share your picks in the comments below.

Read more on: skin


What we do

We make skincare treatments and customize them for your skin-related problems, genetics, lifestyle, and environment.

How you benefit

You get total control over your skincare and the choice to change your skin. An impossible has just become possible.

How Custom Beauty Works

Desktop Mobile Graphic
Take the Quiz

Tell us about your skin, general health, lifestyle, environment, and all your skin goals. The quiz takes 4-8 minutes.

Outline of microscope
Create Your Treatment

Our algorithm creates a unique routine with a few customized products. The algorithm uses 50+ years of skincare research.

Outlines of Packaging
Divide and Rule

Every product is designed for one problem. Apply the product when the problem appears. Much like you treat flu or headache.

Product Values

A family sharing common values functions effortlessly and effectively. So do our products. All our products share these values.

Outline of bulb
Precise

Typical skincare routines confuse your skin with 20-50 ingredients. Our custom routines contain 1-8 ingredients, sending clear signals to your body to use the ingredients and recover faster.

Outline of Green Leaf
Concentrated

Our skin can use only active ingredients, also called actives. Most products contain up to 10% actives, whereas our products contain at least 90% actives. You get better value. Your skin avoids junk food.

Get Started

Never Used Before

Take the quiz below and discover a customized treatment for your unique skin-related problems, lifestyle, and environment.

Know Your Treatment

Every treatment has a unique 3-digit ID. You can find the ID on the product label. Search the ID on top right corner or click below.

Targeted Solutions

If a particular skin problem is bothering you, browse our products for your specific problem. You can customize your routine later.