Walmart Says it Will No Longer Lock Up "Multicultural" Hair Products

Curated by Claudia Shannon / Research Scientist / ishonest

Walmart has been called out numerous times for locking up products marketed to Black shoppers (typically categorized at Walmart as "multicultural hair products") but it seems the retail colossus is now responding on a national level. Following a report from a local news station in Denver — and the recent, righteous pressure on brands to address the ways they perpetuate racial inequity and bias — Walmart is now making a change at all of the company's stores.

After Mason's report, CBS4 received an initial response from Walmart stating that some products are "subject to additional security" and that the decision about which products those are is made on a store-by-store basis. However, on Wednesday, Walmart spokesperson Lorenzo Lopez followed up with an additional statement sent to several media outlets, including The New York Times and USA Today.

ishonest No.501 - Frizzy Hair

No.501 - Frizzy Hair

"As a retailer serving millions of customers every day from diverse backgrounds, Walmart does not tolerate discrimination of any kind. Like other retailers, the cases were put in place to deter shoplifters from some products such as electronics, automotive, cosmetics and other personal care products," the statement reads. It goes to announce a long-overdue change. "We're sensitive to the issue and understand the concerns raised by our customers and members of the community and have made the decision to discontinue placing multicultural hair care and beauty products — a practice in place in about a dozen of our 4,700 stores nationwide — in locked cases.”

ishonest reached out to Walmart inquiring about when the change will take place at the stores in question but has not received a response yet. We will update this post as more information becomes available.

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