Get all the exclusive details on the clean collection.
For the past fourteen years, W3LL PEOPLE has been developing clean, affordable makeup products that can go toe-to-toe with any of your luxury favorites. The cosmetics brand was doing clean beauty long before it became the industry standard, and as a result, theyâ€™ve been a pioneer in the space. And now, W3LL PEOPLE is taking its knowledge of premium plant-powered ingredients and expanding its reach into skincare.
â€œFans of W3LL PEOPLE have long hoped for a companion skincare collection and weâ€™re thrilled to offer that to our community,â€ says co-founder Shirley Pinkson- MaÃ±as about the brandâ€™s first-ever affordable skincare line.
The initial collectionâ€”which officially launches tomorrowâ€”features five core products that are plant-powered, dermatologist-developed, clean, vegan, and cruelty-free. To learn more about what makes the line so innovative, we sat down with Pinkson-MaÃ±as to get all of the exclusive details. Keep reading to see why the latest from W3LL PEOPLE deserves a spot on your top shelf.
Pinkson-MaÃ±as prides the success of W3LL PEOPLE on the brandâ€™s early recognition of the need for clean beauty products, despite misconceptions that plant- powered makeup couldnâ€™t perform. She and her fellow co-founder, board-certified dermatologist Dr. Renee Snyder, now hope to break the same barriers in skincare with trusted and high-performance formulas.
â€œKeeping your health and the health of the planet is top of mind for us,â€ Pinkson-MaÃ±as explains. â€œOur multi-tasking hybrid formulations not only care for your skin, but they also support your journey to be the best you can be.â€
In addition to popular skincare ingredients like hyaluronic and lactic acid, the collection includes a few natural add-ins you might be less familiar with like snow mushroom, organic broccoli seed oil, and geranium oil. Below, get all of the details on the formulas straight from Pinkson-MaÃ±as.
Since cleansers spend the least amount of time on your skin, they tend to get overlookedâ€”after all, how efficacious can a product be if it gets washed off, right? The new Juice Cleanse Soothing Aloe Face Cleanser ($18), however, might just change your opinion on the skincare staple.
Not only does the gel-based cleanser gently remove dirt, excess oil, and impurities, but itâ€™s also packed with powerful ingredients that continue to benefit your skin even after itâ€™s washed off. Pinkson-MaÃ±as tells us the formula includes aloe juice to soothe and hydrate, broccoli seed oil to target your pores, and pelargonium graveolens flower oilâ€”also known as geranium oilâ€”to tighten and remove dead skin cells. Plus, the idea of a juice cleanse for your face just sounds refreshing.
The next product in the lineup is the Plant Powderfoliant Renewing Charcoal Exfoliating Powder ($18), a water-activated powder that gently exfoliates physically and chemically.
â€œThis activated powder exfoliator is powered by green tea and kaolinâ€”two potent ingredients that are also gentle enough for daily use,â€ says Pinkson- MaÃ±as. Added charcoal also works to remove excess sebum and impurities, while the lactic acid in the solution provides chemical exfoliation that doesnâ€™t compromise or strip the epidermis. â€œIt leaves skin feeling soft and smooth to the touch,â€ she explains.
After youâ€™ve finished cleansing and exfoliating, give your skin a dose of moisture with the Fresh Dew Snow Mushroom Gel-Cream Moisturizer ($22). The lightweight, gel-textured formula boasts hyaluronic acid, snow mushroom, and broccoli seed oilâ€”there it is againâ€”to support the skin's moisture barrier and improve texture while also plumping it up.
One of the standout products in the line is the Plant Elixir Replenishing Botanical Facial Oil ($24), a formula packed with enough hydrating ingredients to penetrate even the driest of complexions. The lightweight oil is made up of 99% plant oilsâ€”including jojoba, meadowfoam, chia seed, and rose oilâ€”which work to nourish, soothe, and calm parched skin.
â€œThe key is to use the Plant Elixir directly after applying the Fresh Dew Moisturizer to enhance penetration and performance of the plant-powered benefits,â€ says Pinkson-MaÃ±as. For even more hydration, she recommends adding one or two drops of the face oil to your moisturizer before you apply. â€œThis allows you to satisfy your moisture needs as the seasons change,â€ she explains.
For a DIY hand treatment, Pinkson-MaÃ±as suggests mixing a few drops of the Plant Elixir with the Plant Powderfolliant to create a nourishing exfoliator for your hands and cuticles.
The Revitalizing Dew Snow Mushroom Eye Gel-Cream ($18) rounds out the streamlined collection. The gel-based cream is infused with snow mushroom, broccoli seed oil, and aloeâ€”a combination that works to â€œplump, firm, and hydrate while minimizing the appearance of fine lines for an eye-opening glow,â€ explains Pinkson-MaÃ±as. She suggests keeping the eye cream in the fridge before use for an instant pick-me-up.
The new W3LL PEOPLE skincare line ranges from $18-$24, and will be sold at W3LLPEOPLE.com, ULTA.com, and Target.com.
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