François' commitment to helping women embrace their natural texture led him to create his namesake haircare line in 2016. "I deeply care about people having access to a premium product that works, so I must keep doing my best to be a champion for kinks, coils, and curls," François says.
His collection is broken up into three ranges: Pure Fro for coils and kinky hair, Curl for curly hair and looser waves, and Re-Vamp for heat-damaged, chemically-treated strands. François’ hair brand boasts an array of products including shampoos, conditioners, and moisture sprays designed to help women achieve their healthiest hair.
The line, which has only been available via luxury online retailers like net-a- porter, will now be available in approximately 3,000 Sally Beauty locations as of today.
On his recent expansion to Sally Beauty stores, François’ says, “Sally Beauty is the leading color and hair destination in the U.S., with stores in almost every town and city. When I first met the Sally Beauty team, they instantly understood the importance of what I want to achieve with my brand. Partnering with Sally Beauty means anyone with kinks, coils, and curls can access a product that really delivers results for them.”
If you’re looking to add a few new products to your hair care regimen, check out a few of our favorite Vernon François products below.
To revitalize dry curls, look no further than the Curl Shampoo ($14). The sulfate-free cleansing product is formulated with a potent blend of plant oils that work to deep condition and strengthen your coils. Another perk? This shampoo has scents of grapefruit and ginseng, so prepare to have the best smelling hair ever.
Curly hair and conditioner go hand in hand. François’ designed The Pure Fro Conditioner ($18) specifically with kinky and coily hair in mind. This conditioner will strengthen, smooth, and define your curls. And, the innovative spray bottle ensures that all of your hair receives an even distribution of the hydrating, superfine spray. Above all, this product makes detangling your curls a breeze.
François’ Dazzling Spritz Shine Spray ($14) delivers a trio of benefits. It makes your hair look, feel, and smell good. It is formulated with deeply hydrating oils, including mongongo oil which is known for its sun protection properties. This black poppy and oud-scented finishing spray also delivers an added dose of shine to your strands via delicate light-reflective particles.
François’ calls his Mist Nourishing Water ($16) "magic in a bottle." Made with the purest water and enriched with an amino acid blend, this non-aerosol mist provides a variety of benefits for your hair. It helps to moisturize, strengthen, color-protect, and repair damaged strands. He told us that this is his favorite product to use on his A-list clients during the summer.
While theStyling Cream ($15) works well for all hair types, it is a must-try for kinky and curly girls. The rich, lightweight cream makes it easy to shape and style textured hair. The best part: it provides a soft hold with zero-flaking unlike other gels and creams marketed to natural hair.
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