Skin-Friendly Approach to Shavers? Count Us In.
SchickÂ® Hydro today announced its relaunch as Schick Hydro Skin Comfortâ„¢, releasing its new skin-centric collection for guys looking to shave in a way that doesnâ€™t bother their skin. This relaunch is inclusive of new packaging, innovation, and reformulated favorites to deliver advanced skin comfort any way he shaves. Schick Hydro Skin Comfortâ„¢ is made for guys who care about their well-being and want to look and feel their best by giving them the flexibility to shave when and how they want.
The First of Its Kind
The lead innovation of the Schick Hydro Skin Comfortâ„¢ collection is The Stubble Eraserâ„¢, our first razor on the market that shaves up to seven daysâ€™ worth of stubble with less tugging and pulling*, offering men a close and comfortable shave.
â€œThe Stubble Eraser was specifically designed to cater to a growing segment of shavers weâ€™ve identified as â€˜switchersâ€™,â€ said Matt Bell, Edgewellâ€™s Senior Vice President of Marketing, North America. â€œBased on our research, 20% of men actively switch between a clean shave and wearing stubble throughout the week. Shaving longer stubble with a traditional wet shave razor might result in an uncomfortable shave. Especially in the era of work from home, as multi-day stubble becomes more and more prevalent, The Stubble Eraser provides a solution for guys who switch up their work from home look.â€
Unlike traditional manual razors, The Stubble Eraserâ„¢ integrates a revolutionary comb feature that aligns longer hairs and keeps them lifted so they can pass through the cutting blades without getting grabbed. Additional features include:
- Three layers of comfort coating on each blade, which reduces friction and allows the blades to smoothly cut hair time and time again.
- 19 cushioning gel pools to leave menâ€™s skin feeling soothed and refreshed, with green tea.
- Easy rinse design to allow for 25% more water to flow* through and prevent hair from clogging the blades.
- Stubble Eraserâ„¢ refills also fit existing handles from the SchickÂ® HydroÂ® 5 collection.
For men shaving every day, rocking a beard, or anything in between, the Schick Hydro Skin Comfortâ„¢ portfolio features four additional state-of-the-art razors crafted for all hair and skin types. The reformulated and repackaged lineup includes the Sensitive Razor to soothe the skin and contains aloe and pro- vitamin B5, Dry Skin Razor which hydrates throughout each shave and contains coconut oil and ceramides, Slim Head Sensitive Razor to shave hard-to-reach areas like under the nose, and 4-in-1 Groomer engineered to shave, edge, and trim with one tool.
â€œWe know having smooth and comfortable feeling skin doesnâ€™t start and stop with the razor. In fact, our research suggests that 80% of men in our target demo are open to incorporating new skincare products into their shave routine,â€ said Bell. â€œTo help our guy further optimize his skincare routine, we developed a full line of grooming products that work with his skin supporting our brandâ€™s overall ambition of providing advanced skin comfort any way he shaves.â€
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For men seeking a full skincare regimen to complement their shave experience, Schick Hydro Skin Comfortâ„¢ is also introducing a new suite of grooming essentials from prep to finish including a gentle exfoliating face wash, a razor bump fighting shave cream and a moisturizing post-shave balm. Each product is formulated to comfort menâ€™s skin before, during, and after their shave. They contain coconut oil, Vitamin E, green tea, aloe, and chamomile.
To reach men in need of a skin-loving grooming routine, Schick Hydro Skin Comfortâ„¢ is launching a new global creative campaign under the brand platform of â€œYour Skin Has Feelings,â€ spotlighting the diverse men and shaving needs the products were made for. The campaign, which will run across TV and digital, sets out to give a voice to his skin and commits to treating it right with shaving solutions designed to provide advanced skin comfort any way he shaves.
The new Schick Hydro Skin Comfortâ„¢ collection is available now at mass, grocery, and drug stores nationwide. For more information visit www.schick.com.
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