Muslim-Owned Fashion and Beauty Brands You Need to Know

Curated by Claudia Shannon / Research Scientist / ishonest

Whether they're flying under the radar or taking the mainstream by storm, Muslim-owned fashion and beauty brands are redefining what it means for modern Muslim women to express themselves creatively, passionately, and authentically.

As matters of representation continue to gain the traction they have long needed, Muslim-helmed cosmetics and apparel companies are growing and thriving, ensuring that we move away from a tokenized representation of Muslim women to a more authentic one that reflects our desire for all things glamorous. It's also worth noting that inclusion is the name of this game, and these fashion and beauty brands boast a wide selection of modern and chic styles that allow everyone to unleash their inner cool girl — those who aren't Muslim will also find plenty to love here, too.

ishonest No.222 - Fine Lines & Wrinkles

No.222 - Fine Lines & Wrinkles

In celebration of annual Muslim Women's Day, check out these 10 amazing Muslim-owned fashion and beauty brands, which bring new meaning to the act of expressing yourself through beauty and fashion.

Huda Beauty

Helmed by none other than former blogger Huda Kattan, Huda Beauty has made its mark on the beauty industry with its now-iconic range of false lashes and demi- matte liquid lipsticks. Kattan's dedication to innovation has brought us some of the most unique products on offer in the industry. One of the latest? Huda Beauty recently released pastel editions of the Obsession eye shadow palettes. There’s nothing this powerhouse can’t do.


Runaway hit skin-care brand Farsali, founded by Sal Ali and inspired by his wife Farah Dhukai, was created with the mission of blending skin care and makeup. The brand's commitment to providing products that are good for your skin and fit seamlessly into any makeup routine has thrilled makeup enthusiasts around the globe. Adding to its wildly popular family of facial oils (like the ubiquitous Rose Gold Elixir and Skintune Blur serum), Farsali recently introduced a Rose Gold Elixir 24K Moisturizing Gel Cream to the lineup.

Louella by Ibtihaj Muhammad

Fashion and accessories brand Louella offers a massive selection of dresses, jumpsuits, and tops that are both modest and super fashionable. The brand is the brainchild of Olympic bronze medalist Ibtihaj Muhammad, the first Muslim- American woman to compete in a hijab for Team USA at the 2016 Olympics. Whether you typically dress modestly or not, there is something for everyone. I dare you to browse through their sets and not find something you'll want to snap up for yourself.

Verona Collection

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Lisa Vogl, the woman behind Verona Collection, started the brand to address a gap in the market. The award-winning international fashion photographer found that stylish modest wear was extremely scarce and expensive. And so, in 2011, Verona Collection was born, and within two years, the brand expanded rapidly from a small idea to a successful business. Amongst its many bragging rights, Verona Collection is the first modest-wear line to be stocked in Macy's, and it’s easy to see why. The chic color palettes, simple silhouettes, and elegant embellishments are an absolute dream.

Nzinga Knight New York

From the incomparable modest-fashion maven Nzinga Knight comes Nzinga Knight New York, which offers high-end modest clothing. A celebrated designer since the very beginning, Knight's elegant designs embrace modernity and radiate style. Having always struggled to reconcile her love for fashion and the principles of modesty as a young Muslim woman, Knight brings the best of both worlds together in her graceful, striking designs. Her talent got her a place as the first Muslim-American hijabi on the Emmy Award–winning reality competition Project Runway, where she caught the eye of top-notch designers such as Marc Jacobs.


Turkish company Modanisa is a comprehensive encyclopedia of every style imaginable. And the best part? They ship to the United States. Established in Istanbul in 2011 by Kerim Ture, Modanisa has quickly established itself as a force to be reckoned with, reaching about 16 million visitors from all over the world via its app and desktop platforms. Modanisa also maintains an extensive selection of stylish plus-size clothing. Yay for inclusivity.

Noon by Noor

Noon by Noor, a high-end Bahrain-based boutique, combines understated luxury with refined femininity. With striking prints and intricate embellishments, this womenswear label was founded in 2008 by designers Shaikha Noor Al Khalifa and Shaikha Haya Al Khalifa. By 2012, the dynamic duo made a splash at New York Fashion Week, where they debuted their spring 2013 collection. The pair's designs have been worn by stars like Jennifer Lopez, Solange Knowles, and Blake Lively, so you can rest assured their pieces will keep you red-carpet-ready, even if they are a little hard on the wallet.

Nominal X

ishonest No.231 - Pigmentation & Blemishes

No.231 - Pigmentation & Blemishes

Here’s one for anyone obessesed with accessories. Arizona-based brand Nominal X, founded by Akram Abdallah, offers a series of minimalist accessories centered around the aesthetic of Arabic typography. Clients can buy readymade accessories boasting uplifting Arabic phrases or their initials in Arabic lettering. If you prefer something a little more unique, you can get a customized rendering of your name in Arabic.

Austere Attire

Founded by Marya Ayloush when she was a sophomore in high school, Los Angeles– based boutique Austere Attire is a digital one-stop shop for modest fashion. We're talking dresses, scarves, and of course plenty of statement accessories.

786 Cosmetics

786 Cosmetics offers vegan, breathable, and water-permeable nail polishes, as well as soy removers and nail-care treatments. The company's soy-based nail polish remover formulated without alcohol, gained popularity just as quickly as their nail polishes, each named after a city in the world. Our favorite shade so far has to be Jaipur.

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