Ta was inspired by the brow soaping trend, a hack in which folks use glycerin- heavy bar soaps to comb and secure their brows upward, to create a special wax that acts like an extra hold gel (minus the stickiness or shininess of soap) for your arches.
"I wanted to create my own [product] that didn't leave a white residue, like different soaps do," Ta says. "I didn't want it to feel like there were gobs of products on your eyebrow."
After a year of perfecting the formula, Ta came up with two waxes, called the Major Brow Shaping Wax — one clear and one tinted — that you can use to slick even the most stubborn brows (mine, for one) into submission. The clear one works on any brow color — that's the one Ta used on my black brows — while the tinted one deepens brow color, so it's ideal for blondes or anyone who wants to make their brows look just a little thicker and fuller.
Oh, and yeah, the clear works for redheads, too — Ta tried the formula (to great effect) on Riverdale star Madelaine Petsch for a recent public appearance.
Now, here's the kinda weird part: You're supposed to use it wet. Ta likes to spritz water or a setting spray, like MAC Prep + Prime Fix + Makeup Setting Spray, directly onto the wax, and then runs a spooley brush over the wet wax to get it into the brush's fibers so you can apply it to your brows.
Once the spooley brush is loaded up with the damp wax, use it to comb your brows upward, then follow up with an angled liner brush to lay the hairs flat and really slick them back (the effect is kind of like when you're smoothing down the front part of a sleek ponytail).
If you don't already have either tool, Ta is launching a companion rose gold tool with a spooley brush, called the Major Brow Dual-Ended Brow Brush, on one end (for combing arches or applying the wax), and a super-fine angled liner brush on one end (to create hairlike strokes with the brow color of your choice afterward).
"This is the first step in your brow routine," Ta says. "It also gives your brows a little bit of grip, so you can fill it in a little bit easier with a powder or a pen." After brushing the clear wax onto my brows, Ta used the Glossier Brow Flick Eyebrow Detailing Pen to fill in any sparse spots, and voila! My old brows have learned a new trick.
The Patrick Ta Major Brow Dual-Ended Brow Brush is $18, while the Shaping Wax (in both shade options) is $22 at sephora.com.
Now read more about brows:
Read more on: beauty
Learn about unknown needs of your skin for free