Latinx Beauty Brands You Need to Know (And Shop) Now

Latin America is the most biodiverse region in the world, says Giovanna Campagna, the founder of the South American skincare brand Joaquina Botnica. In terms of natural ingredients to work with, there are just endless possibilities. The region's tropical rainforests and verdant coastlines host a trove of rare plant species boasting antioxidants and curative benefits that are mostly unknown to those outside of the area.

This enterprising set is looking to not only promote their motherland but also to give back to their Indigenous communities by taking part in fair trade and sustainable practices. They are careful not to be exploitative and try to ensure a more collaborative process. Most provide fair prices and wages for raw materials and labor, take part in reforesting initiatives, or employ local cooperatives that practice non-invasive harvesting methods.

We've compiled a short list of the best Latinx skin, hair and body wellness brands that have exported their region's heralded formulas and natural homeopathic ingredients stateside.

Joaquina Botnica

Costa Brazil

When designer Francisco Costa parted ways with Calvin Klein three years ago after serving as its creative director of womenswear, he instantly knew what he was going to do: create a genderless beauty line that was deferential to the natural wonders of his homeland in Brazil. The resulting sustainable bath and body lifestyle brand is one that nourishes the frame and soul of an individual through the untapped wealth of the earth. Breu brancoa natural oleo-resin with a complex woodsy aroma of crushed leaves and soil that's been favored by the inhabitants of the jungles of the Amazon for centuriesis heavily rotated throughout the collection to balance your sixth chakra, enhance focus, and reduce stress.

Bomba Curls

In certain Latin-Caribbean communities, the term pelo malo (bad hair) is often used to describe highly textured hair types. Looking to celebrate the diversity and beauty of natural curls and coils and her Afro-Latinx heritage, Lulu Cordero developed Bomba, a clean haircare brand that uses organic ingredients and unique recipes from the Dominican Republic in its healthy hair growth treatments. Its award-winning hair mask combines cinnamona scalp stimulant renowned for its antifungal and antimicrobial propertieswith pistachio oila ceramide and biotin-rich compoundplus turmeric in a highly emollient base of cupuau butter.


Looking to banish the notion of Mexican products as being cheap and substandard, founder Sandra Velasquez created the elevated botanical bath and body brand to compete within the fancy high-end beauty space, wherein French and Italian names proliferate. The Nopal cactus, more commonly referred to as prickly pear an ancient symbol of Mexican culture hailed for its hearty and resilient nature can be found in the line's artisanal soaps, exfoliant, and moisturizing bar. Substitute large bottles of lotion with the latter solid; it comes stored in a recyclable, compact tin and delivers deep hydration to the skin.


Taking an inside out approach is at the root basis of this hair wellness enterprise. Guava, the call-out hero ingredient in its new summer lineup, is a staple in various Latin American cuisines and cultures. The tropical delight is rich in antioxidants and provides five times as much vitamin C than an orange. It also is superior in shielding your strands from free-radical damage from UV and blue-light exposure. For the days when your locks need a bit of repair, try the leave-in conditioner enhanced with tamarind and safflower to strengthen and nourish follicles from within. Or, spritz a bit of the rescue spray loaded with butterfly ginger and avocado when spending a day out in the sun to minimize environmental stressors.

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