Skincare brand Klur believes that "skin wellness can be achieved with well- considered, clean products and minimal maintenance." In 2020, the brand launched Supreme Seed, a delicate purification mask made with a soothing blend of panthenol, calendula, and cacao.
Last year, many of our favorite celebrities added skincare brand founder to their resume. Rihanna, Jennifer Lopez, Pharrell, and Alicia Keys had us all buzzing with curiosity when they announced the release of their lines. "I expect more celebs will launch their own lines," says marketing consultant and co- founder of Face Flawless Skin Christene Carr. "With men's grooming rapidly rising in sales, there is room for another male-backed skincare launch this year. I would also like to see someone like Micheal B. Jordan in a partnership with Neutrogena, Kiehl's, or even Sheamoisture."
Fenty Skinâ€™s Total Cleans'r Remove-It-All Cleanser is made with a skin-loving blend of ingredientsâ€“including acerola cherry, ginkgo Biloba, green tea, fig, and quinceâ€“that seamlessly remove dirt, oil, and long-wear makeup without stripping your skin.
Sustainable is the New Clean
For so long, beauty brands have employed the use of single-use plastic packaging. Understanding how harmful this is for the environment, weâ€™ve seen a significant number of brands move towards using packaging made from eco- friendly recyclable materials. "With everyone feeling a sense of individual responsibility for their surroundings, even skincare companies have to answer for their footprint," Dr. Nazarian says. "Most skincare regimens will require a lifetime (or at least YEARS) of commitment, so sustainable packaging will make a massive impact on our environment." We expect that brands will continue to find innovative ways to make themselves more eco-conscious as 2021 continues.
Founded by longtime beauty exec and former 10-year CEO of Tweezerman Dr. Conny Wittke and Gurval Caer, Superzero creates zero-waste haircare products. They donâ€™t use plastic or bottles to house their products, and their products donâ€™t use water. Instead, the brandâ€™s shampoo and conditioner bars are made with plant-based ingredients and live in recyclable, chlorine-free cardboard boxes.
Founded by former Sephora executive Tiila Abbitt, Aether Beauty is known for launching the beauty industryâ€™s first zero-waste eyeshadow palette. Since sustainability is at the core of the brand, youâ€™ll find that they implement eco- friendly practices such as using soy-based inks and removing magnets and mirrors from its palettes.
Dr. Nazarian says that skincare that focuses on your skinâ€™s microbiome is "the wave of the future." When we say microbiome skincare, weâ€™re essentially talking about probiotic-infused products that add bacteria to the skin and help it maintain its optimal balance. We predicted that the microbiome movement would go mainstream last year, and you can expect that it will gain even more traction in the coming months. "Live probiotics boost the health of your skinâ€™s microbiome, and when your skinâ€™s microbiome is healthy, you donâ€™t need complicated skincare," says Dakota Biotechâ€™s Chief Scientific Officer Maya Ivanjesku. "We have known for years how probiotics play an important role in skin health, helping to treat skin disorders, and alleviating symptoms of acne and eczema."
Biophile aims to usher in a new generation of microbiome-supporting skincare that is cleaner, more effective, and more symbiotic with our bodies. The brandâ€™s initial lineup includes: a Root Bionic Refining Essence ($78), Bio-shroom Rejuvenating Serum ($148), and Bio Barrier Nourishing Oil ($118)
Kinshipâ€™s products are backed by scientists, made with clean ingredients, and housed in fully recyclable packaging. Some of the brandâ€™s best-sellers include: Self Reflect Probiotic Moisturizing Sunscreen SPF 32 (with micronized zinc oxide), Insta Swipe Lemon Honey AHA Pads, Supermello Hydrating Gel Cream Moisturizer.
Founded by gastroenterologist (stomach and gut doctor) Dr. Roshini Raj, Tula was one of the first probiotic-infused skincare brands to hit the market. Some of its best-selling products include the Face Filter Blurring & Moisturizing Primer($34), The Cult Classic Purifying Face Cleanser ($28), and Rose Glow & Get It Cooling & Brightening Eye Balm ($30).
"We have spent years developing proprietary technology that combines prebiotics, live probiotics, and postbiotics to deliver high-performance skincare without the need of refrigerationâ€“such as LaFlore Live Probiotic Skincare and Live P.S.â€“ helping to improve the health of the skinâ€™s microbiome," says Ivanjesku. Currently, LaFlore Skincare offers three signature products: a Probiotic Cleanser ($42), Probiotic Daily Defense Moisturizer ($85), and Probiotic Serum Concentrate ($140).
Who doesnâ€™t love a product that is made just for them? Bespoke skin products trended throughout last year, and consumersâ€™ desire to have products tailored to their specific skin type and concerns will carry through 2021. "Personalized skincare brands are useful as long as the active ingredients are scientifically- backed," board-certified Dermatologist Dr. Morgan Rabach says. "I think they will become more popular as we continue to work from home and go into stores less frequently during Covid."
Following the success of their personalized hair care and body care products, Function of Beauty stepped into the skincare arena last year. In true Function of Beauty fashion, the skincare optionsâ€”which include a cleanser, serum, and moisturizerâ€”are 100% customizable and there are over three billion unique formulation possibilities.
Rory offers prescription, customized skincare. Once you complete an online visit, a healthcare professional will curate a routine that aligns with your unique skincare needs and concerns. Your subscription also provides you with unlimited free follow up calls with your healthcare expert.
With Curology, your personal dermatology provider will create a custom skincare treatment plan based on the selfies and information you provide. Whether youâ€™re dealing with blackheads or persistent breakouts, the brand prides itself on treating your every skin need.
Qyral leverages cutting-edge technology and top-of-the-line ingredients to create custom skincare formulas for its users. Based on your individual Skin Assessment Quiz score, youâ€™ll receive access to a range of products designed just for you.
Everyoneâ€™s stress levels hit an all-time high in 2020 due to the pandemic, and weâ€™re still feeling the effects now. If youâ€™re like us, taking a moment to do your skincare routine is one self-care ritual that has helped you decompress during this unprecedented time. Thatâ€™s why we foresee skincare brands that utilize destressing ingredients and center around relaxation taking center stage this year.
LOUMâ€™s Pure Serenity Golden C Serum ($90) is designed to revive stressed, tired skin. Itâ€™s made with the brandâ€™s TriÂ·Serene Complex, which is the first skin- calming complex combining active natural ingredients scientifically-tested to dial down stress across pathways. You can also slather it on to help achieve line-lifting and skin-firming.
Strange Birdâ€™s Inner Clarity Cleanser ($58) is a 3-in-1 product as it can also be used as a mask and exfoliator. It contains rejuvenating ingredients such as ginger, ginseng, and goji berry and the essence of clear crystal and crab apple to help cleanse your mind and soul.
Alicia Keysâ€™ brand Keys Soulcare believes in the power of skincare and soul- nurturing rituals. The brandâ€™s Reviving Aura Mist ($22) is made with nourishing ingredients like Rose of Jericho, which helps lock in moisture. The mistâ€™s scent of rose also acts as a calming agent that balances and resets your consciousness.
Brands arenâ€™t just focused on treating the skin topically these days. Thereâ€™s recently been a rise in the number of oral skincare supplements hitting the market. And weâ€™re not just talking about capsules. High-powered gummies and powders are the next wave of skincare supplements. "Supplements are suddenly sexy," says Founder of ThisThatBeauty and Co-founder of Face Flawless Skin Felicia Walker. "In pandemic-mode, the idea of a daily magical pill (or cocktail of several) makes a bit more sense. I don't see this school of thought letting up anytime soon."
Moon Juiceâ€™s SuperBeauty dietary supplements boast an antioxidant formula that protects your skin from accelerating aging while also promoting collagen production, elasticity, and cell vitality.
Bite & Co makes beauty and wellness gummies that add an element of fun to our vitamin routines. The brand makes three gummies, each targeting a different skincare need. Baby Face helps you achieve a youthful and radiant complexion, C-Food increases brightness from within, and Lighten Up focuses on achieving optimal skin and gut health.
Whimsy Officialâ€™s Glow Getter Collagen Blend is a plant-based powder made of skin-loving adaptogens and superfoods like blue pea flower, maca, and goji berry. The beauty elixir protects and brightens skin, stimulates collagen, and improves overall mood and focus. It is designed to be mixed in your drink of choice or act as the base of a beauty latte or tea.
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