Insanely Skilled African Beauty Bloggers Share Their Makeup Secrets

Curated by Claudia Shannon / Research Scientist / ishonest

@Aysha.Sow / @ChiziDuru / Design by Dion Mills

There can never be enough representation in the beauty world for women of color, which is why I’m always screenshotting stunning looks and sharing videos of diverse beauty bloggers I love. I reached out to the dopest African beauty bloggers in the game to hear how they made it. You’re going to want to take notes on the products they keep in rotation and their game-changing makeup secrets. Read on, and prepare to be inspired by their success stories.

Aysha Good

AYSHA GOOD: I want to connect with women everywhere and have a platform to share my story. I feel like beauty is something that unites everyone, and it’s a stepping stone for women to open up and share our stories.

AG: Stay true to yourself and your content. Don’t compare yourself to others or post things because others do so. Do everything on your own terms and how you feel fits best for you. When you’re being true to yourself, you’ll attract the right audience.

Ronke Raji

RONKE RAJI: All I’ve wanted to do is motivate and inspire women to become their best selves. I want women to feel like wearing makeup doesn’t define them. It’s important for women to constantly remind ourselves that we’re able to accomplish anything—I want to be that constant reminder.

RR: Black Radiance Baked Bronzer in Rose Gold ($5) because who doesn’t love a good highlighter? The price point of this highlighter is a steal. I can’t go anywhere without it. Even on days when I’m not wearing makeup, I like to dab a bit on the high planes of my face to give my skin an extra glow. I love Pond’s Dry Skin Cream ($5) because I’ve never used a moisturizer that made my skin glow with and without makeup. It’s my holy-grail moisturizer, and I use it every morning and night. I also love Urban Skin RX Even Tone Cleansing Bar ($28). I use this cleansing bar every day because skincare is so important to me. It’s easy to transport, and my skin always feels so pampered when I pair it with my moisturizer. I’m obsessed with MAC Lip Pencil in Nightmoth ($18), and I feel like I use this with all my lipsticks. I love the purple hue, and it’s the perfect color for a cool ombré look. Lastly, everyone needs a Juvia’s Place palette. My all-time favorite is Juvia’s Place Nubian 2 Palette ($28). The pigmentation is insane, and I use it for blush, eye shadow, and sometimes even lip liner. This palette is just perfect.

RR: Being passionate is the most important piece of advice I can give. Passion drives everything—it makes you keep going even when doors are shut and people don’t believe in you. Also, it doesn’t matter who believes in you in the long run. What matters is that you believe in yourself and go after your dreams as hard as you can. Trust me, it’s worth it.

Chizi Duru

CHIZI DURU: As a new natural back in 2011, I was obsessed with watching YouTube videos of women showcasing their natural hair journeys. After some time, I noticed there weren’t many vloggers with my hair type, and as I searched and searched for a closer representation of myself, I was disappointed at the lack of diversity. So I decided I would document my journey as a way to contribute to the natural hair community and broaden the spectrum of hair types showcased on YouTube.

CD: Pick a niche, and stay consistent.

Uwani Aliyu

UWANI ALIYU: It all came about from my love for art. As a child, I always loved to paint and draw. Growing up, I began to love makeup, hair, and different expressions of beauty. I decided to create my blog to share my passion and opinions with the world.

UA: Be completely yourself. If you give your wholehearted opinion, you will be appreciated. Be as consistent as possible, and most importantly, engage with your audience.

Erica Moore

ERICA MOORE: I created The Glamorous Gleam as an outlet to share my musings as I navigated the beauty world. I was newly obsessed with makeup and building my collection, so I wanted to share my thoughts on my purchases with others to help them out. I was also just learning how to apply makeup and wanted to share tips and beauty secrets I learned along the way.

EM: I always keep a huge jar of coconut oil ($6) around because you can use it for practically everything: removing makeup, deep conditioning your hair, moisturizing, cleaning your teeth, and cooking. Red lipstick instantly glams up my look and boosts my confidence when I’m not feeling like myself. I’m very into jet-black eyeliner to create my signature winged cat eye. I have to have brow gel because if my eyebrows are not on point, then my entire look is off. I’m also never without clippers to keep my haircut fresh.

EM: Be yourself. In the saturated beauty blogosphere, being yourself is what makes you stand out. Also, who you were yesterday should be your only competition. Focus on how you can improve yourself daily, and don’t worry too much about what others are doing.

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