This now-universal trend was pioneered and perfected by two Korean makeup artists in particular: Son Dae Sik and Park Tae Yun. The two former art majors met in school and bonded over their love of all things beauty and fashion, and from there, they perfected the makeup look that’s now readily associated with Korean beauty: wide doe eyes, skin that glistens from every angle, and a soft brow. Their clients include some of Korea’s biggest celebrities and K-pop stars, and beauty giants like Sephora have asked them to create the glowing looks for their ad campaigns.
Thus, when the lovely Charlotte Cho of Soko Glam approached me about collaborating with Son and Park, my excitement was palpable (quite literally— my shriek and frenzied typing may have alarmed my co-workers). They agreed to create a K-pop–inspired makeup look on me, and when they came in on a Friday afternoon to work their magic in the ishonest studio, I could only nod along fervently and hope to memorize their every word. Lucky for you, I took notes.
Always Start With a Clean Canvas
Son and Park have their own beauty line, aptly named Son & Park, and one of their hero products is something called a Beauty Water. As the name might suggest, it’s a water that will make you more beautiful. Kidding, but it will tighten your pores, remove makeup, gently exfoliate, and create a clean base for your makeup application. They applied it all over my face before starting with any makeup, and I loved how soothing and cooling it felt. Other ways to use their Beauty Water: to cleanse your skin first thing in the morning, refresh your skin mid-flight, tone your skin, and even to clean your brushes.
Use a Strobing Base
To really get that lit-from-within look, add an extra step to your makeup routine and apply an illuminator all over before your foundation. Son and Park used their light-reflecting product, Strobing Base, after they cleansed my skin to really amp up the glow factor (that product is no longer available, but their Beauty Filter Cream Glow also makes a great base). “Korean women love that dewy skin look, so it’s about making sure you prep the skin so that it shines and has that glow,” Cho translated during my makeover. They applied the product all over, but you can also just apply to the high points of your face.
Create a Straight, Soft Brow
K-pop stars prefer to have defined, thick, and straight eyebrows, Cho explained to me. Why? Supposedly, it makes them look younger. “Right out of the womb, think about how your natural eyebrow looks—there’s not really a shape,” Cho says. “So, you will look very young if you have you have straight, thick, luscious eyebrows.” I’ve been experimenting with the straight-brow look ever since my makeover, and I’ve shocked at how much it has transformed my face. In fact, a girl I met at KCON this weekend actually complimented me on my brows out of the blue. As someone with little-to-no natural brows, this was a peak brow moment, and suffice to say, my brows will be straight and feathered from now until forever.
Embrace Your Under-Eye Bags
In America, women stock up on eye creams and do everything they can to get rid of their eye bags; in Korea, women embrace them. The beauty look is called aegyo sal and involves accentuating the little pocket of fat under each eye because it makes you look cuter. Yes, really. It’s such a sweeping trend that Son and Park created a product specifically for it: their Plumping and Shaping Pencil Duo. “It helps contour the fat underneath your eyes,” Cho translates. “If you highlight that area, it makes you look more youthful; your eyes look more smiley, and you have an overall friendlier appearance.” They swiped the lighter pencil directly under my bottom lid, then lightly traced the darker shade below it—basically contouring my under-eye bags. And you know what? I totally dug it. Unfortunately, that product is no longer available, but the Nyx Micro-Contour Duo Pencil will achieve a similar look.
Control the Glow
Dewy skin is the goal, but it’s not everything I learned. “When it comes to having dewy skin, it’s not about having your entire face be shiny,” Cho explains. Son and Park used their Flawless Pore Pact—a translucent, blurring powder compact—on the sides of my nose, along my hairline, T-zone, and around my eyebrows. The Flawless Pore Pact is no longer available but CoverFX's Blotting Powder also works to blur imperfections.
Use Different-Colored Concealers
If you truly want a smooth, even-toned complexion, you have to use more than one shade of concealer, according to Park. He says that there are several different colors that work for different areas of your face. A pinkish tone is best for covering up dark circles, a tan, deep concealer is best for concealing moles and dark spots, and a lighter shade is good for everywhere else.
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