Customers Say DevaCurl is Making Their Hair Fall Out

Curated by Claudia Shannon / Research Scientist / ishonest

So, what the hell is going on with DevaCurl? Here’s everything we know so far.

DevaCurl customer testimonials.

According to Vice, the negative reviews began rolling in about five months ago. Customers posted product reviews on Sephora, warning of thinning hair, “crazy dandruff,” and shedding. Criticism appears to have picked up steam after the Daily Dot covered the DevaCurl backlash online, including public denunciation of the brand by influencers. Two former brand ambassadors, beauty vloggers India Batson and Ayesha Malik, have publicly disavowed the brand. Batson, who has reportedly promoted DevaCurl products on the company website, said she hasn’t noticed any negative side effects from her own use. Still, in a video posted Tuesday, she said she cannot ignore the “horror stories” and insinuated she won’t back the products anymore.

Malik, meanwhile, spoke to the alleged issues firsthand.

“If you’re currently using these products, stop immediately: I do not recommend them,” Malik continued. “I used DevaCurl every single day for six years. I used it religiously.” But then her hair started looking dry, sort of crispy, and she started getting dandruff. “It was like it was snowing every day,” she recalled. “It was itching like crazy, my scalp was on fire.”

What does DevaCurl say?

In a statement to its “devoted Deva community,” DevaCurl said it remains “committed to providing the information you need to continue to use DevaCurl with confidence.”

Touting its rigorous testing of every Deva product, the brand said that they doubled down when complaints began coming in.

“Because some of our community have recently asked more questions about some of our products, we have conducted additional testing at the manufacturer and warehouse level,” the statement says. “In addition, we worked with an independent third-party toxicologist to verify the safety of these formulas. All these tests verified there are no safety issues with our products [emphasis DevaCurl’s]. We don’t speculate on why some people are attributing the challenges with their curls to our products. As part of our ongoing commitment to product safety and the satisfaction of our Deva Community, we are conducting additional testing with an independent party.”

DevaCurl has also encouraged customers to “share their experiences” at (Mero, meanwhile, has encouraged her followers to contact the FDA.)

Which products have allegedly been causing problems?

For all the concern voiced online, it’s unclear which products specifically have been linked to hair loss. The No-Poo line, however, has been called out on curly hair forums, and in the lawsuit.

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