Competitor Deals to Shop During Amazon Prime Day

Curated by Claudia Shannon / Research Scientist / ishonest

Amazon Prime Day 2021 might be in full swing, but that doesn't mean the deals are limited to one e-retailer. Quite the opposite, as other retailers are getting in on the action and offering Prime Day-adjacent deals that are just as attractive as the former's. If your favorite beauty brands aren't available on Amazon (or aren't discounted for Prime Day), you're especially in luck. Some of the brands listed below aren't shipped and sold on Amazon, so get ready to fill up your virtual cart with new or tried-and-true goodies.

Get your skin-care and hair-care fixes with SkinStore's abundant Prime Day offerings or Target's Deal Days. The bottom line: Divide your time however you like, but just make sure to give these Amazon Prime Day competitor deals a shot while you're chasing those Amazon lightning deals. You won't regret it.

EltaMD UV Clear SPF 46

EltaMD products will be discounted by 30 percent during the same time frame. Try one of our favorite EltaMD sunscreens, the UV Clear, and see why editors and dermatologists tout this moisturizing, fragrance-free, and no-cast formula as one of the best on the market.


Dermstore is hosting a two-day Beauty Discovery Event with up to 20 percent off fan-favorite brands such as Harry Josh Pro Tools, Natura Bisse, Murad, and Colorescience. All you have to do is enter code OHJOY at checkout to take advantage of the discounts.

Natura Bisse Stabilizing Cleansing Mask

Unless you've been living under a rock, you've probably heard about the wonders of the three-time Best of Beauty-winning Harry Josh Pro Tools Dryer 2000. It's what a certain ishonest editor referred to as the 'pastel-colored Rolls-Royce of blow-dryers', after all. This iconic hot tool is super lightweight (the Ultra Light is even more so) and designed with two nozzles to control airflow and 1875 watts of power to knock down your drying time by a couple of notches.

Natura Bisse's Stabilizing Cleansing Mask can be used as either a cleanser or mask and features acne-busting salicylic acid, resurfacing willow bark, and calming aloe vera to keep your skin looking clearer and like a million bucks. (Luckily, this product costs a little less than that.)

Colorescience Sunforgettable Total Protection Color Balm SPF 50

Sun protection is the name of the game. Murad's City Skin Age Defense SPF 50 gets the job done (aka protecting you from harmful UVA/UVB rays) using mineral filters (zinc oxide and titanium dioxide) that are suitable for all skin types. While the Colorescience Sunforgettable Total Protection Color Balm SPF 50 doesn't exempt you from applying regular sunscreen all over your face, it's a cute way to add some color to your complexion, whether it's your lips or cheeks, while also adding some additional protection. You can also buy them separately instead of the trio, which includes all three Berry, Bronze, and Blush shades.

Crest 3D Whitestrips Professional Express Teeth Whitening Kit

Target's answer to Prime day, Deal Days, includes 25 percent off beauty and personal-care items, 30 percent off select hair tools, and up to 40 percent off select dental and shaving products. That's all to say, you have a lot to choose from. Just add your products of choice to your virtual cart and the discount will be automatically applied.

In terms of can't-miss deals, you have to scoop up the Best of Beauty-winning Hero Cosmetics Mighty Patches, which form hydrocolloid barriers around your pesky breakouts and speed up the healing process. Crest's 3D Whitestrips are also discounted at the popular retailer, so you can remove deep teeth stains in a matter of an hour. Each kit comes with seven enamel-safe treatments, so you can dutifully keep up the whitening effects.

Bed Head Wave Affair Jumbo 3 Barrel Hair Waver

Head over to Ulta Beauty's sale section and you'll find a beauty party going on all the time. Right now, specifically, you can snag all 42 shades of Juvia's Place I Am Magic Foundation for just $14 a tube. The soft-matte-finish formula manages to provide full coverage but feels impossibly lightweight at the same time, which means we've just found your new go-to summertime foundation you're welcome.

The groovy-colored Bed Head Wave Affair Jumbo 3 Barrel Hair Waver creates effortless, beachy waves with just a few passes. Tourmaline and ceramic barrel ensure your hair is soft to the touch and as shiny as the sparkle emoji.

Pat McGrath Labs Mini Lust Lip Gloss Trio

The popular beauty retailer's sale section is full of gems that you might miss if you don't look closely enough. For example, Pat McGrath's Mini Lust Lip Gloss Trio is a fabulous way to try out the luxe beauty brand's offerings at a major discount. The gold foil pouch comes with three shimmery pink glosses that are perfect for playing up your lips this summer.

As Marc Jacobs Beauty revamps its lineup, many of the brand's offerings are marked up to 50 percent off, including the Extra Shot Caffeine Concealer and Foundation. Available in 30 shades, this two-in-one product offers full but natural-looking coverage that doesn't irritate skin (soothing oat extract) or leave skin looking dull and dry (refreshing caffeine and hydrating coconut).

Hanskin Pore Cleansing Oil PHA

While we don't know exactly when these products will be on sale, we'll be adding the Good (Skin) Days On the Bright Side Moisturizer to our carts no matter what. This creamy, airy, and probiotic-infused formula is packed with rice ferment filtrate (sake), bifida ferment lysate, and lactobacillus ferment lysate to boost and balance your microbiome, while ceramides and madecassoside (a derivative of centella asiatica) strengthen your skin's barrier function and soothes your complexion. Our second pick is the Hanskin Pore Cleansing Oil PHA, which not only melts away your most stubborn makeup but uses polyhydroxy acids to gently remove dirt and excess sebum from your pores. Massage two to three pumps of oil on your dry skin and watch the magic happen.

Erno Lazlo Multi-Task Eye Gel Cream

More often than not, Nordstrom's clearance section is filled with beauty treasures that are absolutely worth adding to your cart. Kylie Skin's Broad Spectrum SPF 30 Sunscreen Oil doesn't skimp on the glow while lending you skin and body ample UVA/UVB protection. The hydrating formula is infused with skin- loving coconut and sunflower seed oils, as well as shea butter for long-lasting moisture that simply doesn't quit.

When it comes to satisfying, no-mess applicators, the Erno Laszlo Multi- Task Eye Gel Cream ranks pretty darn high. The featherlight formula is worthy of accolades, too algae, peptides, and vitamin C work together to reduce puffiness and brighten the appearance of dark circles.

Fenty Beauty Mattemoiselle Matte Lipstick

It's not really a (beauty sale) party without RiRi. We're eyeing Fenty Beauty's Match Stix Shimmer Skinsticks for the perfect hint of shimmer anytime you feel like being a little extra. Show off Blonde (pictured above), a glimmering gold, next time you go out with your friends.

The Mattemoiselle Plush Matte Lipsticks are a known ishonest editor fave (we even gave the coral Dragon Mami shade a Best of Beauty Award) for bold, long-lasting, and never-drying color. P.S. If your favorite shade is sold out on Fenty's website, the same deal is happening over at

HipDot Tapatio Mini Lip Gloss Set

Attention all Hello Kitty fans: HipDot's newest collaboration is simply not to be passed over. The packaging alone will probably make you squeal with delight. As soon as this Hello Kitty Selfie Palette arrives at your door, you'll want to dive into all nine highly pigmented pinks, browns, golds/yellows, and corals. With names like Heart of Gold and Red Ribbon, how could you know?

The Tapato Mini Lip Gloss Set might not be around for much longer, so get it while you can and with a hot 30 percent discount to really kick things up. Each pepper-inspired lip gloss is housed in a tiny hot sauce bottle, which is enough for us to add to cart, but the five clear, red, berry, and nude hues are the perfect everyday shades.

Brooklinen Small Silk Scrunchies

Shop even more beauty deals, Amazon or otherwise:

  • 31 Beauty Essentials to Stock Up on During Amazon Prime Day
  • Dermstore Is Having a Two-Day Sale on All Your Favorite Beauty Brands
  • Luxury Beauty Brands Are Up to 50 Percent Off For Amazon Prime Day
  • The Best Sales on Beauty Products This Week

Now, watch Niki's effortlessly cool 10-minute makeup routine:

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