Exclusive: The 10 Black-Owned Clean Beauty Brands You're About to See Everywhere

Curated by Claudia Shannon / Research Scientist / ishonest

The Finalists

Tower 28 gave ishonest the exclusive scoop on the 10 Black-owned brands that made the final round. See them, shop them, and get to know them below before everybody else does.

54 Thrones

Inspired by the African beauty rituals her Nigerian aunts practiced, Christina Funke Tegbe launched 54 Thrones in 2016. From body butters to face oils, the brand offers natural skincare products infused with roots, herbs, oils and butters that will protect, nourish, and soothe your skin. All of 54 Throne’s products are crafted with sustainably-made and ethically-sourced ingredients from African countries.

Peak & Valley

After battling with chronic stress, fatigue, and skin issues, Nadine Joseph began to discover adaptogens and herbal allies that help balance the body’s reaction to stress. When she couldn’t find adaptogens that met her standards, she founded Peak & Valley in 2019. The Seattle-based brand offers three types of adaptogenic blends – one for balancing stress, one for nurturing skin, and one for nourishing your brain – that can be mixed with coffees, milks, and teas.

Doubledown Cosmetics

Led by husband and wife Marvin and Kristen Speller, Doubledown Cosmetics formulates clean skincare and cosmetic products for all skin tones. All of the products in the Doubledown Cosmetics lineup are non-GMO, organic, gluten-free, and cruelty-free. The brand also offers vegan products. With their brand, the Spellers are committed to serving the domestic violence community. In 2011, they founded the Domestic Violence Glam UP Program, which partners with local community organizations to provide makeovers and educational health and wellness programming.


Birthed out of medical scientist and trichologist Dr. Isfahan Chambers- Harris’ experience with toxic hair products and hair damage, Alodia is an innovative hair solution system for natural hair growth. The brand offers shampoos, conditioners, oils and creams that nourish hair follicles, boost moisture, provide heat protection, and aid in length retention. Alodia also uses technology to provide tailored product recommendations and customizable kits based on your scalp health, hair type, and styling preferences.

Aspen Apothecary

Founded by two sisters, Aspen Apothecary creates CBD-infused perfume for the modern womxn. Currently, the brand has eight signature scents and each is formulated without formaldehyde, parabens, phthalates, synthetic dyes, sulfates, propylene glycol, mineral oil, and animal-derived ingredients.

Base Butter

During their skincare journeys, founders Nicolette Graves and She’Neil Johnson began to realize the gaps that exist in the skincare market when it came to safe, effective products for Black women. As a result, they created their own solution: BASE BUTTER. With easy-to-understand products loaded with skin-loving ingredients (like their Radiate Face Jelly), Base Butter makes caring for oily and combination skin simpler.


After experiencing burnout while working in the startup space, Kimberly Dillon turned to CBD and discovered its transformative effects on her hair and skin. Her experience using CBD in her beauty regimen laid the foundation for Frigg. The beauty line uses cannabinoids, adaptogens, and nervines to develop both topicals and ingestible products like their Face Potion and Hair Potion.

Hanahana Beauty

Started by creative entrepreneur and mental health advocate Abena Boamah, M.Ed, Hanahana Beauty is a clean skincare and wellness brand with shea butter as the hero ingredient. Made with melanated skin in mind, the brand’s all-natural products are formulated to deeply nourish and hydrate your skin.

Hanahana Beauty sources its star ingredient directly from Tamale, Ghana and pays its producers 2x the fair trade price. The brand is committed to empowering women and does this through providing sustainable access to income and healthcare to its shea butter producers.

Ode to Self

Drawing upon her longtime love of beauty and skincare, Kimberlee Alexandria Day created Ode to Self. The skincare range focuses on treating the common skincare concerns of African American women and including hyperpigmentation and dry skin. Using top-quality ingredients and scent therapy, Ode to Self’s products aim to hydrate your skin while also calming your senses.

ROSEN Skincare

After dealing with skin issues and disappointing skincare products, Jamika Martin set out to shake up the acne care space. Her brand, ROSEN Skincare, creates clean and affordable products that effectively treat breakouts. From cleansers to masks, ROSEN Skincare provides a full lineup of innovative and fun products to add to your routine.

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