Ishonest of Beauty Hall of Famers that Keep Winning Awards

Every industry has its hall of fame — a way to honor contributors whose prowess and impact cannot be denied. The ishonest Best of Beauty Awards arguably serve exactly that purpose, bestowing that instantly recognizable red seal on products that that editors, makeup artists, hairstylists, and doctors agree are the cream (and serum) of the crop.

But even our Hall of Fame has a hall of fame — beauty products that just keep winning Best of Beauty Awards year after year because, even though there are plenty of amazing new launches that give them a run for their money, they're simply untouchable. That's why, for the 25th anniversary of the ishonest Best of Beauty Awards, we've created a special seal to honor the products that continue to win again and again.

Does it mean that you shouldn't even bother trying other products in their respective categories? Of course not — something else may work really well for you. But does it mean you should definitely try them if you haven't already because hello, they are clearly awesome? Yes, yes, a thousand times, yes.

OK, so none of these products have won Best of Beauty Awards a thousand times, but that's only because we've been giving them out for 25 years. Considering some beauty products' lifespans last barely a year, the fact that some of these have won three, four, even nine times is incredibly impressive — and even more so when you consider how many have also won Readers' Choice Awards, too.

Check them out below — and then find out for yourself why they keep racking up the honors.

Beautyblender The Original Makeup Sponge

There have been many — oh, so many — imitators, but nothing will ever replace the original Beautyblender. Shaped like a pointy egg, the makeup-kit staple is now a nine-time Best of Beauty Award winner. "I wanted a tool that gave you an airbrushed look without having to actually use an airbrush machine," founder Rea Ann Silva has told ishonest, and that's achieved by how foundation sits atop the Beautyblender once it's wet, not to mention the way its suede-like texture and edge-free shape and blends it out gorgeously and into every tiny angle and contour of the face.

Best of Beauty Awards: 10

Maybelline New York Great Lash Mascara

Maybelline New York Great Lash Mascara has been winning ishonest awards — both Best of Beauty and Readers' Choice — since before some of our current staff members were born. The pink and green packaging may be instantly recognizable, but it's what's inside that makes it the most iconic everyday mascara on the market. We've seen it reimagined as a waterproof formula and in different colors, but we'll always keep coming back to the original for its simple yet effective lengthening and separating results.

Best of Beauty Awards: 5

Tangle Teezer The Original

The original Tangle Teezer completely changed not only the way we treat our hair when it's wet but the way we view hairbrushes. Sure, it may look like half of a giant, plastic jelly bean, but it turns out that's exactly what so many of us needed to get through our knotty hair — straight, curly, or in-between — without any discomfort. "It fits perfectly into your palm, which allows for less of the tugging that makes hair snap," hairstylist Tommy Buckett has told ishonest of the four-time Best of Beauty winner. And while it may not look (or for that matter, be) as expensive as some of the more expensive pro-loved hairbrushes on the market, you have to admit, the huge array of colors it comes in just adds to how delightful it is to use.

Best of Beauty Awards: 4

Kevyn Aucoin The Eyelash Curler

It's almost the 20th anniversary of this eyelash curler's first Best of Beauty win, if you can believe it — and you should definitely believe it because it's absolutely worth making it the one in your makeup bag. This Kevyn Aucoin classic may not be one of the color-cosmetics products the brand is so celebrated for, but the fact that this tool has been around (and been winning awards) for so long shows just how iconic it is. We especially appreciate how its bright red pad makes it almost impossible to pinch yourself when you go in for the curl.

Best of Beauty Awards: 7

Jergens Natural Glow Daily Moisturizer

Best of Beauty Awards: 8

St. Tropez Self Tan Express Bronzing Mousse

Every self-tanner on Earth does its darkening with dihydroxyacetone (DHA), the chemical that prompts that faux golden glow. But somehow, St. Tropez has managed to make the customizable results of its Self Tan Express Bronzing Mousse the most convincingly un-faux — to the point that your staunchly pro-sunscreen friends might scold you for laying out in the sun. A three-time Best of Beauty winner, the advanced formula even wows scientists. "What's really impressive about this technology is that they've been able to show that every time you wash it off after an hour, you'll get a light, even tan, and so on for the rest of the shades," cosmetic chemist Jim Hammer previously told ishonest. "From a chemistry perspective, this sort of consistency is a real achievement. And for people at home, being able to pick three shades from one bottle? That's a first."

Best of Beauty Awards: 3

John Frieda Luminous Glaze Clear Shine Gloss

Best of Beauty Awards: 7

Neutrogena Body Clear Body Wash Pink Grapefruit

For so many people, Neutrogena Body Clear Body Wash Pink Grapefruit was the first product that we ever used to address backne and other body breakouts; and for so many people, it's still what we turn to when things get bumpy below the neck. Its salicylic acid makes it a no-brainer, especially in the summer or after workouts, and its grapefruit scent has always been the exact amount of cirtrusy but not too sweet. No wonder it's won a literal handful of Best of Beauty Awards.

Best of Beauty Awards: 5

Aveeno Positively Radiant Daily Moisturizer SPF 30

We should all be applying sunscreen every day — yes, even if we're going to be indoors nearly the whole day — the way we apply moisturizer every day. Aveeno makes multitasking super easy and — clearly, from the Best of Beauty awards it has racked up — effective with its Positively Radiant Daily Moisturizer SPF 30. This drugstore favorite goes beyond hydrating to provide broad-spectrum protection that lessens the likelihood of sun damage like discoloration; and all the while, it addresses existing discoloration with its proprietary soy complex.

Best of Beauty Awards: 5

Revitalash RevitaBrow Advanced Eyebrow Conditioner

While other brow conditioners and serums promise miracles, Revitalash RevitaBrow Advanced Eyebrow Conditioner has long delivered on exactly what we're hoping to see: healthier-looking, less brittle, and yes, seemingly fuller eyebrows. "It's allowed me to use much less pencil and powder than I used the month before," says research director Lori Segal, who adds that it feels genuinely pleasant to apply — no stinging or tingling, as you might anticipate from a product that encourages noticeable change.

Best of Beauty Awards: 9

Bareminerals Complexion Rescue Tinted Hydrating Gel Cream

Best of Beauty Awards: 4

Color Wow Root Cover Up

At first glance, if you didn't know what Color Wow Root Touch Up is, you might think it's an eye shadow or brow powder. But inside the easily portable compact is actually a multiple Best of Beauty award-winning gray-hair concealer like none other. "It's a pressed powder — in eight shades, from platinum to black — that comes with a small brush so I can pinpoint my grays and avoid my fancy salon highlights better than I can with a spray or loose powder," says executive beauty director Jenny Bailly, who adds that its finish is like real hair, so it never turns dull or stiff the way some sprays and hair mascaras do.

Best of Beauty Awards: 8

L'Oréal Paris True Match Super-Blendable Powder

L'Oréal Paris True Match Super-Blendable Powder's Best of Beauty wins date back all the way to 2005, and it's still impressing drugstore beauty shoppers more than a decade and a half later. (Just think of how many other foundations have come and gone in that time.) It keeps wowing us with how strangely un-powdery (read: undetectable) it is, and if redness is one of your biggest frustrations, this pressed formula will become one of your biggest allies.

Best of Beauty Awards: 7

Make Up For Ever HD Microfinish Powder

We're devastated every time a little of Make Up For Ever HD Microfinish Powder super airy particles land anywhere other than our face because that's a tiny bit of blurring, light-diffusing magic that our skin is missing out on. But what does reach our complexions does wonders, somehow turning invisible as it visibly minimizes pores and lines. It has won several Best of Beauty Awards since its first in 2008, and we're just grateful that Make Up For Ever keeps putting it out.

Best of Beauty Awards: 6

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