The collection includes two eye shadow palettes, two lipsticks, a tinted lip balm, undereye patches, three colored mascaras, and a set of nail stickers. Most of the products (besides the nail stickers) are infused with poppy extract, which the brand claims to have mood-boosting properties, as well as energizing cacao extract.
Though I'm not sure if poppy extract truly has mood-boosting properties, this collection's design and packaging definitely put a smile on my face. You can't help but match the products — which lends itself to SmileyWorld's motto: "Take the Time to Smile."
That all being said, I tried every product in the collection before it launched, and here are my honest thoughts:
Ingredient-wise, each patch is dry-infused with hydrating cica extract, energizing cacao extracts, and collagen-promoting copper peptides to soothe the undereye area. The masks stick on impressively well and stay cold for a long time. I really like that they're wider than most eye patches, so it feels like they're treating a larger area. I haven't been sleeping a lot recently, and I could tell that the puffiness around my eyes went down a little after one use (for 15 minutes). While I can't speak for my brain's chemical balance, I felt very cute looking at myself, which has to count for something.
When I virtually chatted with Knight and makeup artist Kale Teter, they mentioned that you could pop these on before dolling up your eyes, and they'll catch any eye shadow fallout product. Just like those eye shadow shields, but with skin-care benefits.
Right off the bat, let me just say these four eye shadows feel incredibly silky — and that's not an adjective I usually use to refer to eye shadows. They have a soft cream-to-powder finish that plays nicely with both finger and brush application. I used all four eye shadows in the Shade 02 palette: I swept Be Generous all over my lids with my finger and used a flatter eye shadow brush to turn Be Lucky into a wing of sorts, and then popped Be Positive (the gold shimmer) in as a brow highlighter, and Be Inspired in the inner corner. The only product on my face that's not part of the collection is my favorite plum eyeliner, which is Milani's Stay Put Eyeliner in Picante.
I also appreciate the fact that it's compact, but still gives me a complete look. As Knight says, "We don't need another huge palette," and I, armed with my small apartment's storage capacity, agree. When the time comes again to travel around the city freely, this will be the perfect addition to my bag.
When these eye shadows are paired with the "universal nude" lipstick, Be Kind, it creates a gorgeous monochromatic (but not one-dimensional) look. I never wear neutral-leaning lipsticks — you can almost always find me wearing bold, darker red and pinks — but I don't hate this one at all, so it deserves all of the props.
Note: There is also a Shade 01 palette that I didn't try with the shades: a metallic eggplant Be Playful, bronze Be Hopeful, gold Be Strong, and burnt metallic red Be Vibrant.
$29 each (Shop Shade 01; The Shade 02 palette is a sephora.com exclusive)
I just touched upon the nude shade, Be Kind, above, but we need to talk about the bold red-orange shade called Be Proud — I usually gravitate towards corals and oranges in the summer, and this baby will definitely be a permanent color in my rotation. I'm a little sad about using these bullets, mostly because the etched-in smileys are so darn cute, but I'll happily destroy them if it means decorating my lips with this gorgeous, barely-feels-there color. It's not totally transfer-proof when it comes to eating and drinking, but that's to be expected from satin-finish lipsticks.
And the slightly tinted lip balm, Be You, is great for everyday wear, but especially as pre-lipstick prep. My perpetually dry lips are extremely happy with this combo.
These weren't my favorite, but that's my general attitude towards mascaras. I have less experience with colored mascaras especially, but I admit that the bright pink and aqua hues added a nice hint of color on top of my regular black mascara, Thrive Causemetics' Liquid Lash Extensions Mascara. They might've been more noticeable without the black mascara (which both Knight and Teter says can be layered), but I was going for a very subtle look.
These four sheets come in various colors and sizes for ultimate smiley face customization. They stick pretty well on their own, but the brand recommends painting a layer of top coat to lock them in (I used my trusty Seche Vite Clear Dry Fast Top Coat). The stickers would look super cute on bare nails too, which I'll have to try next. As you can see in previous photos, I popped a few around my eyes to make the look stand out a little more. The peach ones I have in my inner corners look a bit like jewels or sequins from afar, don't they? I love extra adornment, whenever possible.
With the rest of this year (and quite likely, a good portion of 2021) looking very uncertain and anxiety-inducing, Ciaté London and SmileyWorld's cheerful collection is a welcome breath of fresh air. While it won't solve your problems or this pandemic (though I wish), it's helped me reclaim a bit of my happiness — which is putting on a full face of makeup, just for fun.
Curious about other new launches? Well, we've got plenty to talk about:
Now, watch Maddie Ziegler's 10 minute makeup routine:
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