I was lucky enough to preview the mascara before the big release, and I have to say, it's worth the hype. If you desire long, separated lashes, the Charlotte Tilbury Pillow Talk Push Up Lashes is definitely the mascara for you. It has a natural-yet-dramatic vibe. What I mean by that is the mascara is not like falsies in a tube; it amazingly accentuates your natural lashes while still looking like they're your own. It's an incredible everyday mascara.
When I first held the weighty tube in my hand, I fully expected a wand topped with oversized bristles inside akin to, say, the Lancôme Monsieur Big Mascara. Instead, I twisted open the cap to reveal a brush I've never seen before. Bristles aren't arranged around the circumference like a typical barrel-style mascara brush. This one only has two parallel rows of silicone bristles, which start off teeny tiny at the tip and gradually get bigger, on either side of the wand with flat sections between them. Charlotte Tilbury refers to it as a paddle shape.
The flat part of the brush is designed to load up your lashes with just the right amount of pigment with one swipe. Then, you comb it through with the bristles for an even coating. It sounds like a clumpy mess in the making, but this process helps immediately thicken up lashes before you lengthen them. Each swipe carefully separates each hair to make them look super ethereal and defined.
My lashes with and without Pillow Talk Push Up Lashes.
The formula takes a while to dry down, so you can brush it through your lashes as many times as you want without them crisping up on you. (The drawback is you have to hold in your sneezes and blinks for a bit to avoid splattering the mascara on your undereyes.)
Sometimes, I prefer to press the bristled side against the root of my lashes and twirl the brush as I swipe to towards the ends. This rolling-hot-dog-grill technique helps if you don't have the time to go through each step and want instantly long lashes.
I'm not a lash curler person, but I'm sure using one would amplify the results of Pillow Talk Push Up Lashes. Sure, it does help curl lashes a bit, but some help from the tool would take it to the next level.
Once your lashes are all set, pigment won't flake onto your face or bleed onto your undereyes. It's easy to remove with an oil-based cleanser, though. I wipe it away with a Mamonde Micro Deep Cleansing Oil Tissue.
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