Beauty genius Bobbi Brown has spent her career building an empire based on the philosophy that using makeup is a way for women to look and feel like themselves, only prettier and more confident. The makeup artist has empowered women to create their own signature look by producing how-to books, an extensive makeup line, and even an eyewear collection.
Since Brown has seen every makeup mishap and masterpiece (it comes with the job description!), she sat down with ishonest to explain the biggest makeup mistakes women make and her healthy skin care and beauty commandments for looking gorgeous naturally.
1. The most common eye makeup mistakes women make: â€œNot wearing mascara,â€ Brown says. â€œLashes open up and emphasize the eyes, and most lashes are transformed with a sweep of the blackest of black mascara, no matter your skin tone or eye color. When applied correctly, mascara will both define your eyes and make them stand out, regardless of any additional eye makeup.â€ If youâ€™re really looking for impact, apply two or three coats, she notes.
2. The most common face makeup mistake women make: Wearing the wrong shade of foundation. â€œFoundation that is too light makes skin appear flat and lifeless, and foundation that is too dark doesnâ€™t highlight your features, but rather drags them down,â€ she says. Correcting this mistake and finding your perfect shade starts with testing it in natural light. Brown suggests walking over to a window instead of applying the test shade in artificial light.
â€œSecond, make sure the foundation is yellow-based,â€ she says. â€œPink-based foundations tend to look like masks on the skin. Foundation should never change the color of your skin, just even out the tone.â€
If youâ€™ve been testing foundation on your hand or wrist, youâ€™ve been doing it wrong. â€œThe face is so rarely the same color as the rest of your body,â€ Brown says. â€œTest shades on the side of your face, between the nose and the side of the cheek. Take a few samples that range from lighter to darker. The correct one will disappear on the skin.â€
3. Youâ€™re caring for your makeup products wrong if youâ€™re â€¦ : â€œKeeping makeup past its expiration date,â€ she says. â€œNot only does it create chaos when doing your makeup, itâ€™s unhygienic. Ignoring expiration dates could result in bacteria buildup.â€ Brown recommends refreshing your makeup bag at least once a year. Toss products that are expired, outdated, or have a strange color or smell. â€œThen, throw out anything thatâ€™s broken, missing a cap, or hasnâ€™t been used in a year,â€ she says. â€œHold onto the products that are multi-use and help simplify your beauty routine.â€
4. Her top anti-aging advice: â€œ[Apply] sunscreen. Make sure your daily moisturizer has a broad spectrum SPF of 15 or higher,â€ she says. â€œItâ€™s never too late to start.â€
5. Two products she wishes more women used: Corrector and concealer. â€œCorrector, a pink or peach in tone formula, works to brighten the darkest areas under your eyes by neutralizing the deep purple or green found in dark under eye circles,â€ she says. â€œConcealer, a yellow in tone formula, lightens and blends.â€ Concealer is one of Brownâ€™s favorite beauty products â€” she even calls it the â€œSecret of the Universe.â€ To apply both of these products correctly, start with corrector and follow up with a concealer that matches your skin tone. Brown promises these two products, â€œwhen chosen and used correctly, can instantly lift and brighten the face.â€
6. If you wear makeup regularly and want to take better care of your skin, do this: â€œMoisturize â€“ itâ€™s the true fountain of youth,â€ she says. â€œMoisturizers hydrate and plump the skin so that it looks smooth and bright. Not only will the right moisturizer enhance the look, feel, and overall health of the skin, it will result in a smoother canvas for makeup application.â€
7. How to keep your makeup brushes fresh: Clean them every month or two â€œwith warm water and a mild, non-irritating soap,â€ she says. â€œYour skin will be cleaner and itâ€™ll reduce the likelihood of breakouts. Plus, by taking care of these must-haves, youâ€™ll get a better return on the investment.â€ Makeup brushes should last several years if they are cared for properly.
8. Healthy habits she wished more people embraced: â€œEat well, drink more water, exercise regularly, and get enough sleep,â€ Brown says. â€œIt will do wonders for not only your skin but your body â€“ both mentally and physically.â€
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