When I was in my 20s, way back in the 2000s, there was little I coveted more than BCBG dresses. (I still remember how excited I was when I found one on sale in Kansas City in 2003 â€” I wore that dress so many times it basically became a new layer of skin.) Then, come 2008, the Max Azria-founded fashion line launched a youthful spinoff collection called BCBGeneration that made the brand's wildly popular style more accessible and affordable, and I rejoiced. The only other thing I could have asked for was a makeup or skin-care collection. And now, 12 years later, BCBGeneration is launching exactly that.
"BCBGeneration, the young, contemporary brand made for the bold and spontaneous spirit, celebrates the launch of its first-ever cosmetics and skin-care collections," a press release for Gen Beauty announces. "Fun, on-trend products made to inspire the Gen girl and add another personal element to her always evolving style." And unlike other some other fashion brands that take the leap into beauty, BCBGeneration isn't launching just a handful of products â€” it's a face-full and then some.
In the skin-care category, there are more than 20 products, including day cream, night cream, eye cream, eye masks, sheet masks, lip masks, pore strips, serums, peel-off masks, face mist, gel masks, cleansing wipes, and a cleansing brush. The makeup offerings are even more fun, with eye shadow in stick, pressed-powder, and liquid form; highlighter, volumizing mascara, blush, liquid luminizer, setting powder, lip crayons, tinted lip balms, multitasking tints for lips and cheeks, and lip gloss. Presented in pretty peachy-pink packaging, it looks exactly as chic as you'd expect from a fun fashion brand.
The best part: Everything is priced between $6 and $17, right in line with BCBGeneration's long tradition of making chic style more affordable.
BCBGeneration Gen Beauty is now available at bcbgeneration.com.
More makeup launches:
- MAC Announces Second Selena Makeup Collection
- Hip-Hop Legends Salt-N-Pepa Share the Details of Their New Milani Makeup Collection
- Huda Beauty's Next Collection Proves Pastels Aren't Going Anywhere This Spring
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