ASOS's New Crayola Collection is Makeup Nostalgia At Its Finest

Curated by Claudia Shannon / Research Scientist / ishonest

The products are sold exclusively on ASOS, and we're in love. Crayola has lent its iconic squiggly lined packaging and color know-how to build a 58-part collection of the brightest, most nostalgia-inducing makeup pigments out there. Oh, and brushes for easy application. Another plus? It's all cruelty-free and vegan.

With the classic yellow-and-green packaging, this collection is clearly intended to take you down memory lane. The formulas inside the packaging will remind you of yesteryear too—the pigments go on skin just as bright as a Crayola crayon draws on paper.

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If you're struggling to see the connection (or understand why a brand like Crayola would want to enter the beauty space), think about it this way: Just as you delightfully scribbled on crisp white paper in preschool, the new Crayola makeup encourages you to continue coloring outside of the lines. Its bright shades and fun formats are designed to help you push boundaries with your beauty look and, quite frankly, have fun with makeup again. And as you'll see from ASOS's campaign photos, there's lots of fun to be had.

Okay, we don't expect you to re-create this look verbatim, but it's a great example of how pleasantly punchy the pigments are. And you know how much we love a yellow eye shadow.

We love this modernist eyeliner design. Museum worthy, don't you think? (Or, at least a cute look to wear for an afternoon at one).

This one has all the makings of a festival look, which would be sure to stand out from all the glitter and flower crowns. Draw the multicolored segments tighter to the lash line for a more subtle look.

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We can't help but think of our childhood icon, Ariel, when we see these dreamy, shimmering shades.

It's like opening up a fresh, new box of crayons— which color do we pick first? The shades are basically just melted-down lip crayons, so they go on super smoothly.

Buy two of these trios: one to wear now and one to lock away in your makeup time capsule. You can apply them across the eyes, lips, and cheeks.

Don't your eyelashes deserve to have a little fun, too?

Remember the joy of a fresh stationery set before the school year began? This is that feeling times 10.

Seeking more inspiration on how to get colorful and creative with your eye makeup? Check out these jaw dropping (and eye-popping) looks.

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