All-Natural Beauty Brands You Can Find At Ulta

Curated by Claudia Shannon / Research Scientist / ishonest

Case in point: Given that Ulta is in the business of meeting just about every imaginable beauty need, we probably should have known that it houses quite the selection of natural and botanical-rich brands—great news if you've been aiming to clean up your beauty routine. Hold onto your paycheck because we're about to take one-stop shopping to a whole new level.

Andalou Naturals

Andalou's impressive, highly-reviewed range speaks to the power of botanical science—this mask, for example, uses fruit enzymes to gently exfoliate dead skin cells and reveal a visibly brighter complexion underneath.

Burt's Bees

You know and love the brand for its nourishing lip balms, but we don't think Burt's Bees' extensive range of other products gets the buzz that it deserves. Take this gloss, for example, which utilizes sunflower oil and the brand's signature beeswax to hydrate lips and keep them shiny for hours.


When we're doubling-down on natural beauty, generally our focus falls on anything with an ingredient label—leaving tools like makeup brushes overlooked. EcoTools's range is crafted from recyclable, cruelty-free wood and fibers. And don't let the wallet-friendly price tag fool you: They're high-quality and so, so soft.

Skyn Iceland

Iceland isn't just one of the world's buzziest travel destinations—it's also a treasure trove of skincare secrets. Skyn Iceland utilizes the country's most results-driven botanical ingredients like algae and arctic cranberry. These cooling eye gels even contain glacial water, and they're a Team ishonest fave for banishing puffy eyes in five minutes flat.

Key Ingredients

Arctic cranberry is rich in antioxidants and essential fatty acids. It fights free radicals, brightens skin, and prevents signs of aging.

Juice Beauty

Juice Beauty's reputation for top-notch formulas is more than well-deserved. This primer is a ishonest favorite, as it's formulated without silicones (a rarity for makeup primers!) and it uses powerful botanical extracts to illuminate and moisturize the skin—in addition to keeping your look on lock, of course.


This coconut oil–centric brand is universally beloved by Team ishonest thanks to quality ingredients and an undeniable vacation vibe. Consider this shimmery oil spray, which packs your skin with moisture and makes it glisten. (Psst: Dab a little on your collarbones for a believably sun-kissed look.)


Formulated specifically to treat and enhance natural texture, SheaMoisture's wallet-friendly formulas are a must for those who are looking to breathe new life into their thick curls. Deep hydration is a non-negotiable here thanks to a powerful blend of oils, shea butter, and plant proteins found in every product.

Pür Cosmetics

This isn't your average mineral makeup—Pür prides itself on mess-free, lightweight formulas that are great for the complexion to boot. This SPF- fortified foundation is one of the brand's biggest best-sellers thanks to ample coverage with a finish that still feels like your own skin.

Mad Hippie

Mad Hippie specializes in simplified natural skincare. The brand's oils and serums are especially popular, and we're partial to this powerful blend of antioxidants. It's packed with nourishing oils such as argan and sunflower seed, as well as a ton of vitamin C.

Au Naturale

Natural complexion products are hard to nail, but this creamy, blendable concealer is formulated without synthetic preservatives, parabens, or animal bi- products. Like the brand's other offerings, it's completely cruelty-free and vegan, too.

W3ll People

An environmentally-friendly, plant-based, vegan tinted moisturizer with SPF 30 sounds too good to be true, but W3ll People makes it a reality. The formula is collagen-boosting and brightening, providing lightweight coverage and plenty of sun protection.

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