According to Sophia Roe, whatever Foundation You Use, This One's Better

Curated by Claudia Shannon / Research Scientist / ishonest

"When I first got this fragrance, it was a gift. It was from a friend, and I didn't really think too much about it. I feel really bad, like, I love you Nue Co. I just kinda just put it to the side. So I tried this fragrance, and was like, 'What have I been missing?'

"Now this is my new favorite. Sorry to the other fragrance. We won't mention it. It is formulated for stress and anxiety. So, for me, I'm really sensitive to smells. I'm also a bit of a stress-y person. So this is just really nice and calming for me. I have a small one in my purse. I kind of always have this fragrance around. I wish you could smell it. Too bad smell-o-vision isn't a real thing."

ishonest No.222 - Fine Lines & Wrinkles

Recommended
No.222 - Fine Lines & Wrinkles

"You're no stranger to SheaMoisture, I know you've heard of it. But this particular product, this Jamaican Black Castor Oil Strengthen & Restore Shampoo, it's a mouthful, but wow, it is incredible. It has apple cider vinegar in it. So it's going to be particularly great for your scalp, which, I've got curly hair, so for me, it's kind of like, I'm really concerned with my scalp. I have a dry scalp. But even if you're someone who's got really oily scalp, apple cider vinegar is really great for that. It's just a great clarifier. If you're someone who's always processing your hair, or heat styling it, I would use this on the regular.

"If you're someone who doesn't do that regularly but notice, "My hair's feeling a little dull. My hair's not looking as vibrant as it usually does," this is the big guns. And also, this is a drugstore product, it's super accessible."

"First of all, with anything called Hydration Juice, like, you already know that that's gonna be an amazing thing. I like to use this to prime my skincare and makeup. You don't have to use it like that. It's definitely not a moisturizer. It's almost like a pre-moisturizer.

There's nothing worse than putting foundation or makeup on top of dry skin. That's actually, like, a no-no. So I like to actually mix this product in with my favorite foundation, the Koh Gen Do, just like this. So I take, just take a little bit. I may even add a little bit more. I take a little bit of the Elemis on the back of my hand, and then I take the foundation that I'm using, and then I mix it together. And for me, it just makes my makeup go on seamlessly.

Your skin has the power to fight fine lines: Catalyse your skin to do more

Learn more

"Whatever foundation you use, this one's better, okay? It's better. The Koh Gen Do Moisture Foundation. I like to just take a little bit to the back of my hand, as I mentioned, this hydration juice, mix a little of this product, and it just... It works together so effortlessly. I mean, even like, kinda blends into the back of my hand, just perfectly. It's so nice. It's so smooth. It is super buildable coverage.

"I'd say at the beginning, it's probably light to medium coverage. I'm kinda in- between shades, and it somehow figures it out. I don't know how it does it, but it does. I used to work at Mall of Makeup, and I'm so glad that I worked there, if not for anything, for discovering this product."

"So, it's actually a brow pencil. But here's the deal, I like using it as an eyeliner and an eyebrow pencil. It is such a soft, dewy, really, really great texture. I don't like anything that's got too harsh of a line. I don't like my eyeliner to be really sharp. I like it to almost look like a little bit of eyeshadow."

Read more on: beauty


What we do

We make skincare treatments and customize them for your skin-related problems, genetics, lifestyle, and environment.

How you benefit

You get total control over your skincare and the choice to change your skin. An impossible has just become possible.

How Custom Beauty Works

Desktop Mobile Graphic
Take the Quiz

Tell us about your skin, general health, lifestyle, environment, and all your skin goals. The quiz takes 4-8 minutes.

Outline of microscope
Create Your Treatment

Our algorithm creates a unique routine with a few customized products. The algorithm uses 50+ years of skincare research.

Outlines of Packaging
Divide and Rule

Every product is designed for one problem. Apply the product when the problem appears. Much like you treat flu or headache.

Product Values

A family sharing common values functions effortlessly and effectively. So do our products. All our products share these values.

Outline of bulb
Precise

Typical skincare routines confuse your skin with 20-50 ingredients. Our custom routines contain 1-8 ingredients, sending clear signals to your body to use the ingredients and recover faster.

Outline of Green Leaf
Concentrated

Our skin can use only active ingredients, also called actives. Most products contain up to 10% actives, whereas our products contain at least 90% actives. You get better value. Your skin avoids junk food.

Get Started

Never Used Before

Take the quiz below and discover a customized treatment for your unique skin-related problems, lifestyle, and environment.

Know Your Treatment

Every treatment has a unique 3-digit ID. You can find the ID on the product label. Search the ID on top right corner or click below.

Targeted Solutions

If a particular skin problem is bothering you, browse our products for your specific problem. You can customize your routine later.